Diasporic Marketing and cultures

Before social media, diasporic marketing could be thought of as a business flyer stuck on the car windshield.

Since the rise of social media, diasporic marketing has become an effective way to broadcast a message, whether that is for a large company or simply a small business trying to find possible valuable customers.

                                                                                                

The adaptation diasporic marketing to social media has also resulted in many businesses creating online Facebook and Twitter pages.

For example, the local hairdressers Loxx, the Yacht Club and even the Gym 

Diasporic marketing not only has to adapt to social media strategies but the cultures along with it, as many of Australia’s immigrant population own the small businesses.

While businesses also adapt so do the cultures associated with them. Just as the Greeks and Italians had changed their cultures when they migrated out to Australia, so too have the Chinese and Indians in todays society.

Many of the Chinese and Indians are adjusting their culture to suit the current Australian one, while many Australian made businesses are listed above have joined social media, so too has the Indian fast-food restaurant to use the success of diasporic marketing.

http://www.dfat.gov.au/images/countries-signpost.jpg

These small local businesses use diasporic marketing through social media to spread the information of their business. Social media provides the businesses the ability to advertise their message not only locally to everyone who uses social media but potentially also globally.

References:

Department of Foreign Affairs and Trade, 'Embassies and Consulates', retrieved 5 September,<http://www.dfat.gov.au/images/countries-signpost.jpg>

Indian Express Facebook, 'Indian Express', retrieved 5 September, <http://www.facebook.com/pages/Indian-Express/109760843517?ref=ts>

Loxx Hairdressing Facebok, 'Loxx Designers of Hair', retrieved 5 September, <http://www.facebook.com/pages/LOXX-Designers-of-Hair/124742797550422>

Sandringham Yacht Club Facebook, 'Sandringham Yacht Club', retrieved 5 September, <http://www.facebook.com/SandringhamYC>

Recreation Trackside Facebook,' Re-Creation Trackside', retrieved 5 September, <http://www.facebook.com/pages/Re-Creation-Trackside/110213802355097>